How to Get Better Search Engine Rankings?
Up until now, I have talked about having strong keywords to increase traffic. Well, you may be asking, “How do I get traffic?”
I am going to clarify this in a minute.
Lets get started.. but first..
What is SEO?
SEO is a short abbreviation for Search Engine Optimization. It is a way to improve the visibility of your website so that it can get ranked higher in the results page of a search engine, such as Google, Yahoo, Bing, etc.
Why is SEO so important?
SEO helps bring quality audience (traffic) to your website, increases visibility of your website and increases your credibility your website needs to be successful. Having SEO allows the search engine understand your website better and in return you get higher rankings. You have an advantage over your competition in the same niche who doesn’t have SEO to rank higher in the search engine, which means more sales.
Would you look at the first page of your search results or the 10th page?
Are you ready for the fun part?
Where can I get SEO for my website?
At WordPress, they have a “All in One SEO” plugin that is included when you build your website.
How to improve website rankings?
1. You want to write and publish quality content
When you create your content, you want to focus on who (target audience) will be reading your website. You need to create content that is important and interesting to people. Do your own work and don’t copy other people’s work.
2. Keep your posts and pages updated often
Search engines like content to be kept current which lets them indicate your website is relevant. If you don’t keep it current, then your ranking will decrease in the search engine.
3. Have relevant links within your own content
Using a keyword, such as Read more about Wealthy Affiliate Program improves the ranking in search engines and the page you are linking to compared to “Read here.”
4. Have a good title in your title
Put your keywords in the title. You want it relevant to your target audience so they will click on your page. Search engines display titles as the first sentence in the search engine results page, so make sure it makes sense.
5. Placement of longtail keywords
You want to place your keywords in your title, the first paragraph and near the end of your content. You will want to type in these keywords in a keyword tool to see how competitive those words are. Your keywords are something you think your target audience will type into their search.
Do you know what longtail keywords are?
Read about I can read minds – with Keyword Research Tool.
6. Get good external links
Make sure you have quality content , so people will want to link to your content when they find your website. This indicates to search engines that your content is relevant in your niche website, which explains why people are linking your content.
7. Content with an image or more
I don’t think anyone has the patience to read a blob of words. Have a good amount of images within your text to keep your target audience intrigued, but don’t overdo it.
Don’t bore your audience..
8. Fast loading sites
Your credibility is on the line. If your website is loading slow, then you lose the patience and trust of your target audience.
9. Increase your sharing of content socially
This is where you can share your content on Facebook, Twitter, Pinterest, Google +, Linked in and many more. You know the saying, “Gossip spreads like wildfire?” Content is spread similarly when people like and share your content with other people GLOBALLY.
10. Make your content through video
Making videos regarding your content is popular today. YouTube is well known and there is a large audience who watches and shares videos on there everyday on social media.
11. Make your website mobile friendly
20 years ago, technology was not as advanced, so if we were searching something on the internet, we would have to get on our desktop computer. Well today, there are lots of technology such as smartphones, tablets, laptops and more that does not have to be at a permanent location to work. They can use it anywhere. Make sure that your website works for these types of technology so you get more visits to your website.
12. Make your website language friendly
Not everyone speaks English, so if you have a widget, this can be very beneficial to increasing your target audience. Watch video to learn how to add a widget to translate to other languages.
How to check where your website is ranking?
Jaaxy has a feature that shows where your site is ranked. You can follow up and go to www.google.com, type in the keywords to search and manually see which page and which position your website is located. Here is a video to follow along with this text.
If you go to www.jaaxy.com, you can sign up for free. They allow 30 free keyword searches and one site rank search. If you become a member, you have unlimited site rank searches. Read my review of Jaaxy to learn more.
1. Once you sign up, you will get to this platform. You would click on the “Site Rank” tab, then type in your keywords under “Keyword”, type in your website domain under “URL,” and then click on the “Search” tab.
2. For example, image shown below.
3. Your results should show up as “Search History” and indicate which position and page your keyword is at.
4. Then, if you want to confirm your page is where it is at, go to www.google.com, type in those exact keywords and click on the page and count the position it is at. You don’t count the ad as a position because they paid money to get to the very top of the first page.
5. If money is tight, you can type in your title of your page or post and click the next pages until you find your page. That is another option.
It is a time consuming…
Do you have anything you would like to add on how to get better search rankings? Please Share.. I would love to hear about them.
Please leave any comments or questions below.
Founder of I-want-to-change-my-career.com